Annamacharya University’s School of Management offers a comprehensive three-year, six-semester undergraduate program (BBA) in Management, commencing in 2025. Designed in alignment with the principles of the National Education Policy (NEP) 2020, the program follows a modular structure that emphasizes flexibility, multidisciplinary learning, and industry relevance.

With the rapid expansion of the Indian economy and the emergence of globally competitive home grown enterprises, there is a growing demand for professionals who are adaptable, forward-thinking, and equipped with a diverse skill set and a solid academic foundation. The Bachelor of Business Administration (BBA) program at Annamacharya University is strategically developed to meet this demand by cultivating versatile, industry-ready graduates capable of navigating the complexities of a globalized business environment.

The curriculum is practical and application-oriented, delivered by experienced faculty who bring real-world insights into the classroom. The program fosters a dynamic academic environment that encourages critical thinking, ethical leadership, and sound decision-making.

The course structure takes a balanced approach across various functional areas of management, ensuring that students not only understand core business operations but also acquire skill-based education aligned with the latest global business trends and industry demands.